Global CSR communication with a focus on education, culture and sport
Bayer is committed to helping to tackle urgent social challenges and improving living conditions in the long term. This is demonstrated by the new visuals for Bayer CSR communications, which focus on education, culture and sports. Bayer's social commitment encompasses a wide range of activities that have grown over the years, including research, health and social activities, and is aimed equally at high performers, promising talents and everyone in the vicinity of Bayer sites.
Our customer:
Bayer is a global company with core competencies in the life science fields of health care and agriculture.
Our job:
SpiessConsult worked together with Bayer's CSR staff to design advertisements and posters that underline the fact that Bayer is committed to improving the lives of people around the world.
Above-the-line Advertising / External Communications
Powerful terms are the focus of Bayer CSR communication
SpiessConsult conceived, designed and realized visuals that show how Bayer assumes social responsibility in many ways - and this means much more than developing outstanding products based on the best possible scientific research.
Bayer makes a contribution to and assumes responsibility for big issues, for big feelings and for great support. In striking and format-filling fashion. Terms in large typo show what this commitment by Bayer means in detail and for the individual.
