ECB: Products, solutions and future-oriented planning services for sustainable building.
SpiessConsult was charged with the task of developing various communication activities to give the alliance significantly more visibility. This included the enhancement of the Corporate Design, a document system, ad formats and support with presentations at trade shows.
Our client:
The ECB network offers innovative answers and solutions for decision-makers in the construction industry, e.g. investors, developers, owners, planners, engineers and architects. The members of the network are leading suppliers of products and services in the field of sustainable building, and combine comprehensive expertise, innovative products, modern services and planning support, all of which contribute to the implementation of integrated design solutions in the construction of sustainable buildings.
Out task:
As the communications partner, SpiessConsult supported the ECB program with services that range from Corporate Design and a literature-documentation system to advertisement design and trade fair and exhibitions activities
Corporate Design
Attractive CD creates identity among network partners and customers
A unique brand identity and a thoroughly thought-out corporate design were among the tasks completed by SpiessConsult for the ECB program. As a result, the ECB brand stands out from the competition not only in terms of its content but also optically. It also communicates quickly to the target group the benefits offered by the alliance to customers.
Corporate publishing / Corporate literature
Detailed presentation of the ECB products and services
With communications for products and services that require some form of explanation – such as the ECB program – it is essential to put in place a clear and unambiguous communications architecture. Against this backdrop, the agency developed a literature documentation system that not only takes account of the individual segments (e.g. housing industry, commercial real estate etc.) but also focuses on the individual references of the ECB network partners.
Trade fair / Live communication
Convincing trade fair presentation in stringent "Look & Feel"
Trade shows and exhibitions are of key importance as marketing and communication channels in the business of ECB. Accordingly, an attractive, immediately recognisable trade fair design is an important basis for marketing the ECB product and services portfolio.
